Good copywriting is everywhere. I practice in each prototype, on every page of this portfolio.

Here are three projects that were successful precisely because of their copy.

The power of clear words when designing effective confidence indicators

For our now published paper, I managed the language we used to create the testing environment.

My team and I researched how user trust is affected when qualitative indicators of algorithmic confidence are placed next to AI-written profile bios.

 

Intentionally, our users had little prior knowledge on what it means for AI to write text and predict confidence in outputs.

Clear words bridged the gap. After iterating exactly how these qualitative confidence indicators would be written, I created an example-based description that 54 participants found clearly usable.

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Crucial to the effectiveness of the UX copy was how clearly we briefed users on the context and tasks to expect.

By writing simple instructions without extraneous information, I helped our participants complete our unique form of trust-ranking survey.

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The pillow that college roommates buy each other. 

PillowTalk is an alarm pillow only the sleeper can hear.

I brainstormed the concept because, if you can believe it, my roommate and I set off 7+ alarms each morning.

 

We want to hear our favorite tunes, but feel bad temporarily waking each other up.

Marketing:

To practice selling a product and its technical features, I created a PillowTalk brand that is  (1) relatable and (2) informative.

These two qualities impress busy, tired college students.

 

And impressed they were.

 

When I asked for marketing feedback and likelihood to buy, over 30 college students enjoyed the hilarious writing tone and were ready to buy: "Yes I need that," "Love it. Sign me up for one."

Product Pitch Copy

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"About Us" Copy

Why I love copy.

I was the Senior Culture Editor at an online magazine with 650k monthly views.

 

All day every day, I created with words. Weaved interesting stories, launched campaigns. Shared my vision.

The articles I wrote, headlines I edited, and series I designed have been seen by over

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1,794,263

eyeballs

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Writing thumb-stopping headlines.

Taming the whitespace lion.

And creating content that begs to be read.

If you want to see some of those words I wrote, I have just the surprise for you.

Sign up for our newslett— 

oh wait, I mean Email Me

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©2021 by Tommy Bruzzese. Emoji artwork provided by EmojiOne.