Good copywriting is everywhere. I practice in each prototype, on every page of this portfolio.
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Here are three projects that were successful precisely because of their copy.
The power of clear words when designing effective confidence indicators
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For our now published paper, I managed the language we used to create the testing environment.
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My team and I researched how user trust is affected when qualitative indicators of algorithmic confidence are placed next to AI-written profile bios.
Intentionally, our users had little prior knowledge on what it means for AI to write text and predict confidence in outputs.
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Clear words bridged the gap. After iterating exactly how these qualitative confidence indicators would be written, I created an example-based description that 54 participants found clearly usable.
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Crucial to the effectiveness of the UX copy was how clearly we briefed users on the context and tasks to expect.
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By writing simple instructions without extraneous information, I helped our participants complete our unique form of trust-ranking survey.
The pillow that college roommates buy each other.
PillowTalk is an alarm pillow only the sleeper can hear.
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I brainstormed the concept because, if you can believe it, my roommate and I set off 7+ alarms each morning.
We want to hear our favorite tunes, but feel bad temporarily waking each other up.
Marketing:
To practice selling a product and its technical features, I created a PillowTalk brand that is (1) relatable and (2) informative.
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These two qualities impress busy, tired college students.
And impressed they were.
When I asked for marketing feedback and likelihood to buy, over 30 college students enjoyed the hilarious writing tone and were ready to buy: "Yes I need that," "Love it. Sign me up for one."
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Product Pitch Copy
"About Us" Copy
Why I love copy.
I was the Senior Culture Editor at an online magazine with 650k monthly views.
All day every day, I created with words. Weaved interesting stories, launched campaigns. Shared my vision.
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The articles I wrote, headlines I edited, and series I designed have been seen by over
1,794,263
eyeballs
Writing thumb-stopping headlines.
Taming the whitespace lion.
And creating content that begs to be read.
If you want to see some of those words I wrote, I have just the surprise for you.
